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Shammara Lawrence head shot - Teen Vogue

Shammara Lawrence

Freelance Writer

Shammara Lawrence is a New York-based multimedia storyteller, copywriter, and content strategist. Her writing has been featured in publications such as Teen Vogue, Allure, MTV News, Refinery29, and many more. As a copywriter and content strategist, Shammara has written for several brands like Sol de Janeiro, Youth to the People, Ulta Beauty, Sealy, and QDOBA, to help engage their audience in new and exciting ways that capture the cultural zeitgeist.
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Makeup

The 11 Eyeshadow Palettes That Made Me Spend All My Money This Year

Shop them, stat.
Trends

How to Layer Denim Like a Fashion Girl

Let Kari Faux lead the way.
Shopping

People Are Protesting Donald Trump With Their Butts

#GETBEHINDUS
Culture

This New Documentary Is PURE Black Girl Magic

"Step" is a must-watch film this summer about three resilient black teenagers dealing with troubling family lives while preparing for their biggest step competition of the year.
Shopping

As a Plus-Size Woman, THIS Is the Fashion Line I've Been Waiting For

"Gabi Gregg and Nicolette Mason's Premme is a unique take on what it means to dress someone with my body type."
Politics

Meet the Illinois State Representative Leading the Charge on Criminal Justice Reform

"We're survivors, we're resilient, we overcome."
Celebrity Style

I'm Tired of Watching the Kardashian-Jenners Build Their Empire From Black Culture

Enough is enough.
Lifestyle

Artist Elise R. Peterson Makes Video Collages Informed by "A Seat At The Table"

28-year-old Elise R. Peterson used art to grieve her father's death.
Style

This "Liberated Woman" T-Shirt Campaign Is SO Powerful

In partnership with Planned Parenthood, it sends an important message to empower voices of women of color.
Profiles

Meet the Teen Who Organized a Black Lives Matter Protest Attended By THOUSANDS of People

Simply by using social media.
News

Why This Politician Wants to Name Rikers Island After a Former Inmate

But his family isn’t so sure.
TV

This Docuseries Takes a Harrowing Look at How an Innocent Teen Was Imprisoned for 3 Years

Kalief Browder's sister speaks out.
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Profiles

Meet 17 Black Leaders, Creatives, and Entrepreneurs Who Are Ready to Change the World

Black excellence, indeed.
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Beauty

9 Black-Owned Beauty Businesses You Should Definitely Know About

They’re changing the glam game as we know it.
Hair

This Test Determines Bias Against Natural Hair

It’s objective proof that there’s a problem.
Tech

Zendaya's Biggest Career Highlight Will Make You Love Her Even MORE

We talked to the multihyphenate star about her latest project, Zendaya: The App.
Careers

This Is the Hardest Part of Starting Your Own Company, According to Birchbox's CEO

Katia Beauchamp tells all.
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Beauty

14 Times Amandla Stenberg Totally SLAYED the Beauty Game

Glam goddess.
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Hair

13 Celebs Who Show Off the Beauty of Locs

Hair history.
Hair

The Infuriating Reason Students in South Africa Are Leading a Hair Protest

Natural is necessary.