Move aside Rory Gilmore, there’s a new autumnal style star on TikTok. Strega Nona fall is in full swing, and this trend is just as much an act of defiance as it is cozy chic.
Ever since Megan Thee Stallion gifted us hot girl summer, seasonal trends have gotten a little more fun. We had tomato girl summer, Brat summer, Rory Gilmore fall, and now, it's time for Strega Nona fall. The viral sensation has taken over TikTok, originally as Strega Nona September, and continues making waves as users embrace the serene lifestyle post Brat summer. The fashion quickly followed suit, making Strega Nona fall an aesthetic of its own.
The book-inspired trend is perfect for the season not only because of its cozy nature but also its significance as Banned Books Week is in October. In some school libraries in the United States, Strega Nona has been challenged and banned as some speculate that it promotes witchcraft.
Despite this, young people and adults alike are embracing the picture book, showing defiance against state-mandated censorship and allowing young people to explore the story online through this trend.
If you haven’t had time to catch up on your scrolling or it hasn’t hit your FYP page, don’t worry. We have got you covered. We’ve explained everything you need to know about the Strega Nona fall trend below.
What is Strega Nona fall?
The “Strega-Nona-ssaince” began when TikTok user Margaret Duncan made a post about the signs of a Strega Nona September, listing cozy and whimsical activities like cooking in a big pot, reconnecting with nature, and charming local townspeople. Duncan kickstarted a movement dubbed Strega Nona fall, with people adding in other lifestyle choices inspired by the grandma witch, from recipes to home decor and fashion.
What is the Strega Nona fall aesthetic?
Honed in by TikTok user @jrdn_home, the Strega Nona fall aesthetic is inspired by the cozy ‘fits our main character wore in the picture book. It fits right in with the continuing grandmacore trend, but factor in the vibes of a cozy small Italian town. Warmth and comfort are essential, and earth-toned colors make it fun. Layers are not only practical but also add dimension to the look. Fabrics are equally sensible with knits, flannel, and fleece. Bonus points if you throw in some pasta paraphernalia!
Why is the Strega Nona fall aesthetic popular?
On TikTok, the Strega Nona fall trend has been warmly received as a much-needed calm down period after the rendezvous we found ourselves in this brat summer. Users are embracing the slower lifestyle which prioritizes taking care of the body with warm clothes and warmer pasta but still having fun with your community. It simultaneously challenges the status quo and also lets people put a fun spin on their fall clothes and activities.
How to get the Strega Nona fall aesthetic:
The best way to try any new trend is to see if anything you already have in your closet can be worn differently to fit it. Try styling your pieces in a more grandma-like way, layering knits and baggy silhouettes. But, if your closet isn’t doing it for you, try borrowing from a friend or searching your local thrift shop. If you’ve decided to invest in some new pieces, we’ve rounded up some of our favorite Strega Nona chic pieces below. Scroll on to get the Italian coastal witchy grandma aesthetic for yourself.



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