SEVENTEEN’s Vernon is diving into the world of fashion as Kenzo’s new global ambassador.
The French luxury fashion house announced the news of Vernon’s appointment on June 20, updating its House Ambassadors list. “KENZO is thrilled to announce Vernon, member of K-pop boyband SEVENTEEN, as its global ambassador,” the official brand’s site reads. “The 25-year-old K-pop star is joining the KENZO universe, teaming up with a House that shares strong links to the international entertainment scene, under the influence of artistic director Nigo.”
Speaking exclusively to WWD in a post dated June 21, Nigo said he was “pleased and grateful to welcome Vernon into the Kenzo family.” Vernon echoed the sentiment, saying he’s “excited to explore the synergy this partnership will introduce.” He added that he hopes the new partnership will “[showcase] a new side of me to fans around the world.”
Per WWD, as part of his new role as the global ambassador of Kenzo, Vernon is expected to star in various advertising campaigns for the brand, spanning both apparel and sneakers. He is also reportedly expected to attend the brand’s upcoming spring-summer 2024 show, taking place this Friday, June 23, in Paris as part of the current Men’s Fashion Week schedule. We can't wait to see how he rocks up to the function and what the exciting partnership will bring in the future.
