TWICE's Victoria's Secret PINK Valentine's Day Campaign Unveils New Bra — See Photos

You might want to get this bra soon in case it goes viral again.
Nayeon Jihyo Tzuyu Momo of TWICE at the 2025 Victoria's Secret Fashion Show held at Steiner Studios on October 15 2025...
John Nacion/Getty Images

After performing on the PINK runway at the Victoria's Secret Fashion Show in 2025, TWICE members Nayeon, Momo, Jihyo, and Tzuyu are kicking off 2026 with a new campaign for the brand. Centered around PINK's new Valentine's Day collection, the members model a number of styles, including a very special bra.

ICYMI: After TWICE's performance at the fashion show, the purple and pink colorway of the Wear Everywhere Push-Up Bra that Tzuyu wore went super viral and soon enough, it was sold out. Now, she's the face of PINK's newest bra model, which has a subtle but clever twist. The Wink Lightly Lined Plunge Bra is a half-padded silhouette and has both opaque coverage and adorable sheer lace. Fitting for Valentine's or Galentine's day, the colorways include sultry red and black as well as adorable bright pink and purple. Some of the options even include a cute cut-out heart metal detail between the cups. You can wear it on its own or take a very trendy styling note from Tzuyu and layer it over a cropped, slouchy white t-shirt.

Tzuyu posing with the letter K.
Images Courtesy of Victoria's Secret PINK.

Momo's campaign photo also references her fashion show look, a cheetah print romper with a scoop neckline to show the bra, but in a more casual way in case you were hoping to recreate the outfit at home. She wore the Pointelle Slip Dress in the Hushed Lilac Cherries print, and left it unbuttoned to show the top of Wink Lightly Lined Balconette Bra in the new Pink Tulip shade.

Momo posing with the letter N.
Images Courtesy of Victoria's Secret PINK.

Nayeon was styled similarly for her shot. She sported the Pointelle Henley Cami in the Black Cherries print and paired with a matching red bra just barely peeking out from below the neckline. To match, she wore her graphic cherry sweatpants low to show off the logo-clad underwear waistband.

Nayeon posing with the letter P.
Images Courtesy of Victoria's Secret PINK.

Jihyo went for a western theme for her look. With a fuzzy cowboy hat, she wore an embroidered logo tee and pair of denim jeans. As if the outfit wasn't cute enough on its own, she also attached adorable charms to the belt loop of the pants.

Jihyo posing with the letter I.
Images Courtesy of Victoria's Secret PINK.

Whether you're looking to treat yourself this Valentine's Day or find the perfect Galentine's Day gift for a friend, this campaign and collection might just make your shopping list for February a little bit easier.