Taylor Swift has arrived at Super Bowl LIX in New Orleans, and it seems all eyes are on her once again. The 35-year-old walked down to her suite at the Caesars Superdome wearing an oversized white blazer, pairing it with a white t-shirt. She also wore her signature knee-high boots — this time in white. She carried a small red bag, adding a Kansas City Chiefs pop of color to the look. She also is wearing a T necklace, which looks rather similar to the one she had around her upper thigh at the 2025 Grammy Awards. She kept her beauty look simple wearing her signature wavy hair and a soft makeup beat. She switched it up this time stepping away from her signature red lip, wearing a more muted variant of the color instead.
The mega pop star has successfully infiltrated the sports world and is one of the most talked about people for non-sports lovers when referencing the Kansas City Chiefs. For the last two years, we’ve witnessed her take over the National Football League, with a new fanbase tuning into these games for the sole purpose of seeing her minute cameos in between plays. (With the help of Swift, the NFL attained its highest regular-season female viewership since 2000, when the organization first began collecting the data. The NFL's viewership experienced a 53% spike among teenage girls, a 24% increase among women aged 18-24, and a 34% rise among women aged 35 and above.)
For better or for worse, Swift's relationship with Chiefs Tight End Travis Kelce has reshaped the NFL’s viewership, and even beyond that, it has brought a whole new sartorial side of the 35-year-old to the forefront.
The world is already familiar with Swift's commercial power. She’s been known to wear specific clothing pieces while out on the town, and the next day, the item is sold out. (The glitter freckles she wore to a Chiefs are the perfect example.) Her Eras Tour became one of the highest-grossing tours on record, with revenues of more than $1 billion, for a reason so, of course, when Swift became a resident WAG of Kansas City, cheering on her boyfriend Kelce, we entered a new fashion era filled with logomania and matching designer sets.
While this is, in fact, the real world, it's almost as if Swift exists in a fantasy, and her clothes also tell the story of her romantic fairytale. Her Romeo, starkly different from her past lovers, exists in a dream sequence all new to her character. But it’s pivotal that her fashion choices still work for her narrative.
“Fashion obviously plays a role,” Teen Vogue's associate director of culture and long-time Swiftie Claire Dodson says. “The Eras Tour is sort of the encapsulation of that – each album era has a personal aesthetic to go alongside it in our cultural memory. The dainty Kennedy-wannabe sets from Red, that 1989 backward harness, the bold, tightly-tailored sparkly Midnights vibe at awards shows. She likes a mix of high-low in her style and that directly mirrors the tension between how she’s seen by the public and how she might want to be seen — who she was as a teenager versus who she is now.”
“Her core musical identity is putting the right, specific words to universal life experiences,” Dodson continues. “Relatability is an overused word when it comes to her style and music, but her most important talent is as a writer who can capture these experiences and make you go, 'Ugh, that’s exactly how it felt when…’ Simultaneously, she’s a billionaire, the biggest pop star on the planet right now, powerful in so many ways. Her fashion choices reflect that struggle between remaining casual, accessible, and enjoying the trappings of being in the one percent.”
Relatability as an ethos is what Swift does well. It’s the reason her fanbase continues to exist as this massive conglomerate filled with anyone from the age of 5 all the way to 45. So, with her current sports domination, we've had two full years of off-the-stage fashion telling a story.
Sarah Chapelle, author of the best-selling book Taylor Swift Style: Fashion Through the Eras, says that Swift is really good at dressing up to distinguish between the different eras of her life — and her WAG era is no different.
“Comparing her game day fashion year over year, it seems the approach is: 'More is monogram,’” Chapelle says. "Last year's fashion felt like an on-brand side genre exploration of Taylor's established signature style: Cute, girly, accessible, with a reliance on vintage as well as local or women-founded brands. This year we have our first full runway pull from Chanel, literal head-to-toe Louis Vuitton and Versace. It's elevated, confident, luxe, and unafraid to take up space through overt labels. Knowing that she's dressing for a slideshow comparison, it creates a noticeable visual difference between the two seasons."
But even with her football fashion, there’s always room to give more — more risqué, more freedom, more, more, more. That’s what author and Swiftie Eli Rallo wants to see in the upcoming Super Bowl.
“I loved that time when she wore a Canadian tuxedo with short shorts and those knee-high boots,” Rallo says. “She looked hot. I think hot is always a good way to go. If I was as tall and goddess-like as Taylor Swift and all eyes were truly going to be on me at an event like the Super Bowl, I would go full diva, full sexy, full hot. Maybe she should do latex.”
Rallo says that Swift has always used fashion to communicate something to her fans, and she's still doing that while walking down the underground passageway at Arrowhead Stadium. “I think she likes being a WAG and one thing many WAGs do focus on is what they wear, how they can top their past outfits, and what their outfits communicate to their audiences. She's really taken on the title of WAG without hesitation.”
Next to stars like Hailee Steinfield, Simone Biles, and Ciara, Swift has become one of the most notable celebrity WAGs in the game. Arguably, she is also the celebrity WAG with the most access — access that should lead her to bigger fashion moments.
“I would describe Taylor Swift's style as a twee 2010s Tumblr girl with unlimited money,” fashion reporter Tess Garcia says. “It's not my taste, but what I love about that is it's her style. You cannot look at Taylor Swift's outfits and tell me she's following the trends that all the other celebrities are right now. She's wearing what she wants to wear, and that is the most important thing about any sense of personal style.”
“That said, I don't personally like it,” Garcia continues. “I think that it's not as thoughtful as her unlimited funds could allow it to be, with very little effort. I know thoughtfulness implies effort, but I think money can do a lot of that when it comes to fashion — when you're somebody who can purchase the clothes they're wearing.”
At the AFC championship game on January 26 this year, the Chiefs faced off against the Buffalo Bills. Swift went full logomania, wearing a Louis Vuitton windbreaker with a skirt, purse, and hat, all from the brand as well. This is something that can be frustrating for many fashion lovers, including Garcia.
“[Swift] tends to wear designer-on-designer in a really obvious way,” she says. “She'll wear Sheertex tights with a Vivienne Westwood set and then a designer boot. She's not going to wear a Miu Miu top and a Vivienne Westwood skirt together, and that I think tells me what I need to know about the brands likely putting money toward her wearing these things.”
It all is, in fact, a part of the spectacle. Whether you’re deep into the business side of what Taylor Swift represents or if you’re just a diehard fan, grateful for any extra second of Swift on your screen, there’s money to be made every time she attends an NFL game. And the Super Bowl is the culmination of all those outfits over the season — it is the prime-time fashion moment that everyone will be looking at.
“It would be nice to see Taylor Swift in something understated and grown up but still fun,” stylist Ashley Conor says. “Perhaps a red knit from Chet Lo with some denim. A Chiefs Jersey, this red leather Bottega skirt. Isabel Marant had some great leather sweatshirt-esque jackets from their fall-winter 2024 collection.”
Garcia is a firm believer that this Super Bowl, Swift should lean into the 1989 of it all, as that is the title of her hit album and the years in which she and Kelce were born. “Versace's 1989 [fall-winter] season had a red skirt suit that I would die for her to wear,” she says. “There was a red, green, yellow, and blue; they all walked down the runway at an arm's length together. That would be iconic, that would be so Americana, working girl skirt suit... I wear the pants, but I don't, because I'm the girlfriend here, but I get sh*t done kind of symbolism: The 1989, the bright red.”
We tapped our experts to give their dream brands and pieces they would've loved to see Swift in at Super Bowl LIX. And similar to Garcia, who handed out some styling ideas to Wicked star Cynthia Erivo via TikTok — that led to Erivo wearing the look and thanking her for the advice — we can only hope Taylor Swift's styling team is eyeing these pieces for next football season.
Tess Garcia's Picks:
