Taylor Swift's Eras Tour is in full swing, and fans are having the time of their lives recreating fashion moods past and present as she embarks on her new world tour era.
Whether you're a folkmore girlie or a forever Speak Now advocate, there's a Taylor style moment for everyone. In Glendale, Arizona, fans flooded Swift City by the tens of thousands, and the looks were sublime. Hamburgers and fries à la "You Need to Calm Down"? Check. An NYU graduation costume? Check. Cowboy boots and sparkly dresses aplenty? Check.
There are still plenty of Eras Tour stops to go until August and whether you already have your tickets or have a masterminded plan to acquire them, here's all the style inspiration and advice you need for your tour outfits, straight from Swifties themselves.
Debut Era
Taylor's debut might not be represented much during the Eras Tour, but you can still be inspired by Taylor Swift's cowboy boot-wearing origins. For my opening night look, I recreated Taylor's first-ever red carpet outfit from the Academy of Country Music Awards: long curly hair, a handkerchief dress (mine is from Amazon), and cowboy boots (snagged mine from Zappos, the brand Laredo.)
If handkerchief dresses aren't your thing, there's plenty of other inspiration to be found in Taylor's early years. She wore lots of white and cream colors, knee-length dresses, peasant skirts, and dramatic feminine silhouettes — and of course, some sparkles. For a more casual vibe, recreate some looks from the “Tim McGraw” music video: loose low-rise jeans, lacy tank tops, and mid-2000s style vibes galore.
Fearless Era
The Fearless style era is usually remembered in one word: glitter. At Taylor's first stop in Glendale, the Fearless girls were out in full force in their sparkly, eye-catching silver and gold dresses, many in the fringe flapper style Taylor loved in the late 2000s.
There were also a fair amount of DIY Junior Jewels t-shirts from the “You Belong With Me” music video. You can customize the names — which on Taylor's shirts represent her IRL friends — with the friends who are joining you for the Eras Tour. Bonus points if you reuse a white tee you already own.
The other subset of the Fearless era? Romantic, flowing gowns reminiscent of the “Love Story” music video and similar looks from the timing. Taylor loves a Shakespearean homage, and if you have any Renaissance fair-esque dresses or old theatre costumes in your closet, this is the time to bring those out.
Of the many memorable Speak Now-inspired outfits in Swift City, one reigned supreme: this purple mid-length halter dress with sweetheart neckline and updo from the Speak Now tour reigned supreme — just don't forget the blue “13” drawn on her right hand.
“I bought this in May of last year from Mislish, because I love Speak Now more than anything in this lifetime,” 25-year-old Shan says. (Her favorite Taylor song of all time is “Mine.") Shan attended the show with friends she met on Twitter through a Black Swifties group in 2018. “There's about eight of us tonight," she says, including her friend Day, who is decked out in pure 1989 vibes.
Don't limit yourself to tour or performance looks, however; Speak Now is one of the first eras where we get more Taylor street style, since her star was majorly on the rise. She gravitated toward more bohemian ‘fits in this era, as well as Victorian detailing. Oh, and we can’t forget the beanies.
Red Era
The Red era is a great era to choose for a tour costume, as you can go either old or new Taylor and easily find comfortable outfits.
“My outfit is definitely inspired by the ‘All Too Well 10-Minute Version’ music video, I'm wearing Sadie Sink's outfit,” says Van, who attended the show with evermore fan Kathy (see below for Kathy's “Willow”-inspired costume.) Van is dressed in pure comfort food — previously owned jeans, white sneakers, a brown argyle sweater, and the iconic red scarf — an ideal look for standing for nearly three-plus hours straight. “The red scarf is from my brother's wardrobe.”
Spotted elsewhere in Swift City? Endless “Not a Lot Going on at the Moment” t-shirts, which proved prophetic for Taylor's “22” performance outfit — another easy DIY moment.
Her street style from this era is also fairly simple to replicate: go preppy or go home. Think tailored separates, lace-striped Parisian sweaters, fitted blouses, cardigans, sundresses, and Oxfords. Oh, and don't forget your red lip.
1989 Era
Day (pictured above in the Speak Now Era) pulled her 1989-inspired look straight from the 1989 World Tour stage: black crop top, purple skirt, jacket, and white sunglasses. (And a red lipstick, since by 1989 it was a Taylor signature piece.) She wasn't the only fan to pull from Taylor's pop music takeover era at the Glendale show — I saw numerous recreations of Taylor's bob and separates Grammy look, as well as her white crop top and shorts look from the tour.
1989 signified a more daring style shift for Taylor, so don't be afraid to do the same with your looks. Lean into all the crop tops you can find, in bold colorways, shimmering neons, and floral patterns. From a street style perspective, get inspired by cats, miniskirts, stockings and Oxfords, polka dots, and more.
Reputation Era
This era is for your most dramatic friend: let that brewing darkness out, baby. This one's for the people who only wear black, who consider fishnet tights a staple item, and who would willingly carry around a large stuffed animal snake at a festival.
People like… 24-year-old Alli, who lives in Salt Lake City. “I love reputation. I feel like when reputation came out, it was Taylor's angsty era, but also in my real life, I was in an angsty era," she says, a yellow stuffed animal snake around her neck. "Our worlds were colliding in a way that felt so personal to me. Reputation has made such a mark on my life.” Her black jumpsuit is from Amazon, with white paint and bedazzled gems DIY'd with her own name.
You can also go for a more toned-down look, as 19-year-old best friends Shanti and Finley did. They both wore skinny black jeans and matching newspaper print shirts — an allusion to the rumor mill that plagued Taylor before reputation dropped — and thrifted mesh and black leather accents. Top it off with a smokey eye, and you're set.
Lover Era
The Lover Era is all about pastels, happiness, hair dye, glittery hearts, and everything good in the world. Think daylight, think tie-dye sweaters, think falling in love. This is Taylor at some of her most adventurous and playful — dress accordingly.
For example, New Jersey natives Katherine, 28, and Anna, 27, dressed as Taylor and Katy Perry's hamburger and fries from the “We went to the mall in search of ‘Mirrorball’ or Lover-esque things, and we're like, you know what, we want to go big or go home," Anna says. "And we had Lover Fest tickets, and we were really heartbroken. What is something nobody else will do to make us really stand out? ” Katherine adds, “We did a quick search of her music video, and we were like, ‘what if we just did it?'" Big points for originality.
Phoenix, Arizona, 20-something friends Kaylee and Chloe also had Lover Fest tickets and decided to mourn their loss by wearing complementary “ME!” pastel power suits from Nasty Gal. “We've been planning it for a long time,” they say. “We wanted to embody the Lover era because we didn't get to fully enjoy it.”
Taylor in her Lover era is Taylor in love — and sometimes, when we're in love, we make interesting fashion choices. The clothes on our bodies must express the love in our hearts! For Taylor, that means lots of ruffles and floral motifs. Taylor in love asks, “Why shouldn't I wear a kaleidoscopic Versace blazer and no pants? Why shouldn't I wear a rainbow bejeweled corset?" Ankle boots, hot pants, sheer shirts, shiny things, that's the vibe here.
Folklore and Evermore Eras
Folklore and evermore both feature woodsy, flowing, cottagecore Taylor outfits — perfect for a concert or festival setting.
Siblings Pim, 23, and Poon, 21, didn't coordinate their Eras Tour look intentionally — but clearly, they share a brain. The pair wore complementary cream accented looks, looking like the chicest folklore reference. “I wanted to go for a ‘Cardigan’ music video vibe,” says Pim, who lives in New York City. She wore a sweater over a thrifted slip dress, with matching hair accessories and platform docs. Poon, who wore a creamy jacket and trousers with sneakers, laughs, “I was just going for a monochromatic moment, a little folklore-esque.” Muted colors and grays are perfect to look like you live inside the folklore filter.
For a more literal interpretation of evermore, copy Kathy's take on the “Willow” music video — all spooky witch vibes.
Also seen: long, flowing cotton dresses, newsboy caps inspired by her Long Pond sessions, nap dresses, and official T.S. cardigans. And if you're really feeling low-key, just pick up a plaid button-down in an evermore color scheme. For a red carpet-inspired look, DIY or find pretty close replicas of Taylor's 2021 Grammys Oscar de la Renta floral minidress.
Midnights Era
Ah, the Midnights era, a fashion goldmine especially given the resurgence in '70s trends more broadly. You could likely build a Midnights album outfit from items you have around the house; simply grab some flared corduroys and a sweater visit.
Friends Dylan, 23, and Luther, 23, decided to go as “Anti-Hero” Taylors. “Dylan's favorite song on Midnights is ‘Anti-Hero,’ and we wanted to do a duo outfit,” Luther says, wearing shorts and boots from Etsy. “It's a good Taylor/bad Taylor opposites vibe.”
If you're still hell-bent on sparkles, the Midnights era is full of them — just pull a Julien Calloway and pick up the Oscar de la Renta cutout dress Taylor wore to the VMAs. But there's also a big fur coat motif, and I saw several outfits referencing her VMAs afterparty look: a blue starry Moschino minidress with a white coat. Key colors: dark blue, white, silver, and lavender. This era is all about luxe fabrics and rich color schemes. The mood is wealth and not giving a f*ck.
Be in Your Eras Era
If you're still stumped, try mixing and matching various eras in the ultimate chaotic homage to Taylor's style. Many Eras Tour attendees wore gold bodysuits layered with white button-downs in reference to Taylor's Lover-era AMAs performance, which also featured her album names in stark black font.
Or, you can DIY your jeans with paint and markers in tribute to all of Taylor's album eras since sometimes it's too hard to pick just one.
These two friends — both named Marissa — traveled from North Carolina to Glendale for the show, and Marissa's (left) grandmother helped her make a dress that compiles several of all the Taylor eras and even uses Taylor's 1989 polaroids as a band around her waist. “There's a base dress underneath from Girl Tribe in North Carolina,” she says, “and then my grandmother created the top layer by layer.”
Whichever era you choose, keep in mind your comfort level — take it from someone who stood in her sock feet for two and a half hours, cowboy boots tucked under her seat.
Want more like this from Teen Vogue? Check these stories out:
- These Are All the Looks Taylor Swift Wore During the Opening of Her Eras Tour
- Taylor Swift’s Eras Tour Manicure Is Also a Major Easter Egg
- The Eras Tour Is the Pinnacle of Taylor on Her Own Terms
