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The best swimwear trends for 2024 will inspire you to go big and explore something new for the summer. And that’s something we’re super excited about because we’re always looking for ways to reinvent our wardrobes with trendy and stylish finds.
You can expect to see fresh takes on popular swimsuit styles like triangle bikinis, one-piece swimsuits, and adorable cover-ups, but you’ll also see some more elevated silhouettes from new swimsuit brands, like cut-out sculpted monokinis, crochet bandeau tops, and high-cut tankinis. We’ve also turned to our favorite celebrities for style inspiration (looking at you, Olivia Rodrigo). Red is currently the color of the season, so we definitely encourage you to add some cherry-like hues to your swim collection.
While scrolling through TikTok, we’ve also came across cute matching plus-size high-waisted bikini sets and full-coverage bodysuits. This coquette-inspired set right went viral for it’s tktk. We’ve even got a list of the best period swimwear styles, so you’ll never have to cancel out any beach or poolside plans again.
Ready to plan your swim wardrobe refresh? Here, find our favorite swimwear trends for 2024—plus some outfit inspo on what to wear them with.
Delicate Crochet
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The crochet trend is coming in hot for swimsuits, and we can see why. It's easy to wear, playful, and perfect for the days you want to chill poolside (the fabrics are so lightweight). So swap out your traditional nylon swimsuit for this fabric alternative, and you can pair it with some cute crochet coverups (pants or dresses) for a complete look that feels comfy and looks good.
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Save on the best swimsuits with these Lulus and Hollister promo codes.
Bright, Bold, & Red
We're seeing red… everywhere! From dresses to accessories and, of course, swimsuits. The alluring, bold color is hot, and if it's not your regular go-to hue, you don't have to shy away from it. These styles offer a good amount of coverage, and you can opt for softer shades of red, such as red-browns, oranges, and pinks.
Save on the best swimsuits with these American Eagle and Free People promo codes.
Abstract & Bold Prints
An easy way to spice up your swimsuit style is by option for a fun print. We expect to see tons of florals and fruity-inspired lewks to usher in summer (how cute is the watermelon bikini below?!). Frankie's Bikini's also dropped a collab with Victoria's Secret, and we're obsessed with the cheery print one-piece. You can even wear it as a top paired with jeans to turn it into a full 'fit.
Save on the best swimsuits with these Amazon promo codes.
90's Minamlism
TBH, we never really go over the 90s supermodel look, so we're extra happy to see the super high-leg cut bikinis and underwire bra tops back in style. You can also get a stylish and sleek look with a one-piece swimsuit; just pair it with some ankle socks and low-top sneakers for the cutest retro spin.
Color Blocking
Another hot trend for the season will be…drumroll…color blocking! Whether you're mixing two bold, bright colors or hues that sit right next to each other on the color wheel, color blocking always makes an eye-catching statement.
Save on the best swimsuits with these Revolve and Pacsun promo codes.
Boho Chic
Don't you love it when you find a cute boho swimsuit? We sure do! And there are plenty of artistic and colorful styles trending. You can't go wrong with floral and ruffles and if you want something a bit more understated, opt for a simple one-piece that features colorful prints, like the Desigual pick below.
Save on the best swimsuits with these Amazon and Nordstrom promo codes.
Coquette Dreams
Coquette-inspired swimwear is just as dreamy as you may think. Dainty floral prints, feminine bows, lace trims, and romantic ruffles are just a few of the details that contribute to the look. You can also accessorize with cute straw handbags, wedge slippers, and cover-ups that can fit the vibe, too.
Save on the best swimsuits with these Amazon promo codes.
