It's official: Stray Kids' Hyunjin is Versace's new global ambassador, and we can't hold our excitement.
Sure, the news might not come as too much of a surprise to fans, as the Stray Kids dancer has been spotted wearing Versace head to toe in recent months — he even snapped a cozy pic with Donatella Versace herself at Dua Lipa's "La Vacanza" cruise collection show in May — but it's nothing short of a celebration. As the first Korean face of the Italian luxury house, Hyunjin's new gig isn't just a major moment for him; it's a big step for Versace into the K-pop market that's currently taking the fashion industry by storm.
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As an artist, Hyunjin is known for his powerful onstage presence and graceful fluidity. His talent for creative self-expression through his art, performance, and songwriting is well-documented, making him an ideal match for Versace's unmistakable brand of Italian glamour and sensuality.
In a statement to WWD, Donatella Versace shared: "I am delighted Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world, and for me, Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man."
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The Versace man is more than a pretty face. He's bold. He makes a statement when he walks into a room. He's sexy yet elegant. Hyunjin embraces those qualities — and, most important of all, he looks good while doing so. While promoting Stray Kids' latest single, "S-Class," Hyunjin turned heads in several Versace pieces, including a studded black Versace Goddess t-shirt, a Barocco silk scarf, Versace sunglasses, and Versace Medusa cutlery earrings. A fan of accessories, he's also been spotted wearing the Greca Logo Necklace in social media posts. Most recently, he attended the Versace pop-up store opening in Seoul.
"I'm so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together," Hyunjin wrote on his statement. "I am both inspired and honored to play a part in the house's truly amazing heritage and that Donatella believes I have the Versace attitude. I'm filled with anticipation and can't wait to experience the artistic synergy with her."
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As part of his new role, Hyunjin will front the Versace Holiday 2023 campaign launching globally in November — and the brand's new muse better bring his A-game if he wants to top this iconic holiday look.
