Stray Kids member Felix is fulfilling his duties as a HERA ambassador and giving us another dose of beauty inspiration, this time hopping on the viral orange blush trend.
Over the summer, the orange blush trend has emerged as an alternative to traditional blush, which often skews towards pink and berry tones, gaining the approval of celebrities from around the world, now including Felix. In a new Instagram post, the star rocked his own take on the orange blush trend, posing in front of personalized compacts of the HERA Skin Radiant Glow Cushion and HERA Black Cushion.
Felix showed off his orange blush in a series of mirror selfies, and his take on the trend is both subtle and a statement. The star positioned his blush in almost an inverted V-shape, focusing on the apple of his cheeks and the upper bridge and tip of his nose, which resulted in a glowy, sun-kissed effect that further highlighted his trademark freckles while keeping the rest of his glam minimal.
It appears that Felix's orange blush selfies are a throwback, as the star kick-started Stray Kids' new KARMA era with pink hair, and he is still sporting his blonde hair in the photos. The pics are likely from the time he shot his ambassador announcement stills earlier this summer, seeing as the massive HERA-branded present box from his initial post with the brand is still visible in the background.
Fresh off the end of their <dominATE> world tour in July, Stray Kids released KARMA, their fourth Korean full-length album, on August 22, 2025, with new looks to boot. Changbin debuted auburn hair, Lee Know went for blue, Bang Chan for blonde, and Felix for pink. Han, Seungmin, Hyunjin, and I.N. all rocked their naturally black and brunette hair.
The stars showed off their new ‘dos at a press conference held at the Conrad Hotel in Seoul’s Yeongdeungpo-gu district on the day of the album release. During the event, Felix also put beauty in the spotlight. Instead of orange blush, Felix opted to match his makeup to the soft, pinky hues of his hair, favoring a glossy lip and applying a minimal pink wash under his eyes, which could be blush or eyeshadow.
To add a prince off-duty touch to the look, Felix wore his hair in a bun, leaving out his longer side bangs to perfectly frame his face. Later that day, the star attended a Louis Vuitton high jewelry event at the Shilla Hotel in Seoul, which you can see at the top of this post. For the occasion, he let his hair down in soft waves and added an extra touch of gloss and highlighter to his lips and cheeks, proving a simple switch goes a long way when it comes to glam.
