Coachella 2026 is in full swing, which means all eyes are on the festival’s fashion for inspiration. If you are one of those dissecting each look from weekend one, chances are you’ve spotted more than a couple of Stand Oil bags.
The South Korean accessories brand, known mainly for its bags, entered Coachella on a high when the members of KATSEYE (minus Manon) took to the Sahara stage in colorful custom boots from the brand, styled by Katie Qian. After their performance, the group attended Revolve Fest and the Interscope and Capitol Records Coachella Party, most members with a bag from the brand in tow.
For their casual festival looks, Sophia, Yoonchae, Daniela, and Megan opted to rock Stand Oil’s Tovi, Mini Breezy, and Lene styles, making them one of the most covetable and affordable accessories to come from the festival. (In contrast to North West's Balenciaga bag, which goes for thousands, the most expensive pick in KATSEYE's arsenal is $115.)
Each member styled their bag to complement their outfit perfectly. Sophia, Yoonchae, and Megan matched their bags to their looks for an almost monochromatic look, while Daniela chose a classic brown to contrast with her white dress. And they were not the only ones who chose Stand Oil for their off-duty looks—PinkPantheress also chose the brand’s Vellow mag in marron to keep her essentials during the Guess party before her time on stage the day after.
Established in 2018, Stand Oil has been slowly but surely carving out an affordable corner of the market with trendy yet timeless designs that work with most wardrobes, earning it co-signs from A-list celebrities around the world and viral status on TikTok. Prior to its Coachella takeover, the brand's it-bag factor was further intensified with its first-ever celebrity collaboration, with none other than LE SSERAFIM’s Huh Yunjin.
Borrowing its name from the thick, honey-like linseed oil used in painting to create smooth, glossy, and durable finishes, the brand sets out to make products that, while ultra-popular now, could stand the test of time. “In art, stand oil is known for becoming richer and more refined over time, and we liked the idea that our products could have that same sense of lasting value,” Yun Jo, head of brand communications, tells Teen Vogue.
“Rather than being swayed by fleeting trends, we set out to design bags that remain relevant and refined over time," she continues. "At the time [the brand was founded], we felt like there was a space in the market for accessories that balanced thoughtful design, strong quality, and reasonable pricing, while still feeling emotionally connected to everyday life. Our goal has always been to create pieces that integrate naturally into daily routines while expressing a distinctive yet understated aesthetic.”
When LE SSERAFIM traveled to the US for the first time, Yunjin was seen sporting her Stand Oil bag adorned with ribbons. That small detail was actually one of the memories that informed the collaboration, which features the mini Breezy bag, a smaller version of the brand’s best-selling style, in a “misty white” colorway made from their vegan leather, and the Jenaissante charm set and scarf to go with it, leaning heavily into the bag charm trend.
It was precisely that aesthetic that first attracted Yunjin to the brand. She tells Teen Vogue, “Back in 2023, I bought a bag from Stand Oil for the first time, styled it with a ribbon. I shared it on social media, and it unexpectedly went viral. Since then, I’ve been fortunate to continue building a great relationship with Stand Oil, which makes that bag incredibly meaningful to me. So when I was designing this piece, I kept that memory in mind and drew inspiration from the way I styled it back then."
“Our connection with [Yunjin] started organically, as she was frequently spotted wearing our pieces and sharing them on social media,” Jo says. “From the very beginning, we didn't want this to be a collaboration where she simply served as a model. We worked together with her from the earliest stages of planning, having in-depth conversations about the styles and colors she loves, how she wants to be perceived when wearing a piece, and what her everyday life looks like offstage. Those conversations shaped the direction of the entire collaboration. The Jenaissante charm set, in particular, was born entirely from her ideas. She personally put together the design concepts and planned each motif one by one—including the ribbon, constellation, naming, and necktie details.”
Jo says picking Yunjin as their first celebrity collaboration was a no-brainer, since she simply felt like a natural fit for the aesthetic and lifestyle that Stand Oil represents. “Whether on stage or off, she always stays true to her own sense of style — and even while performing on a global scale, she never loses that personal sensibility.”
Before Yunjin unveiled her collection and KATSEYE took the brand to new levels of fame at Coachella, Charli XCX debuted the mini Breezy style at the Sundance Film Festival. Lola Tung was also seen carrying one of the brand’s styles while promoting The Summer I Turned Pretty, and since then, Stand Oil has also gotten the cosign from Mckenna Grace, Jenna Ortega, PinkPantheress, Olivia Rodrigo, BLACKPINK's Jennie, and Red Velvet's Seulgi, to name but a few. Each styled their bag in their own unique way.
With such an A-list clientele, it’s only natural to wonder what other star the brand would want to work with next. “It's difficult to say specifically just yet, but we'd love to work with someone who knows how to express themselves authentically—regardless of nationality or genre,” Jo says.
Yunjin, whose collaboration debuted to coincide with International Women’s Day, seems to agree and be ready to pass on the baton. "I believe diverse representations of women are absolutely essential in this era. Celebrating women who shine in their own unique ways feels like a powerful declaration that we will continue to expand and embrace these different expressions of womanhood,” she says. “No matter what that light looks like, I think there’s something truly beautiful about showing that many different kinds of women exist. And that has always been one of my dreams and life goals."
Regardless of who Stand Oil taps next for a collab, the brand's main goal is not simply to generate buzz but to build a community and make its pieces accessible to everyone. “We see Stand Oil collaborations not as simple marketing exercises, but as a process of two distinct worlds coming together to create something new," Jo says.
Ella Ha, head of design at the brand, adds, “What feels most meaningful is that Stand Oil is meant to be approachable and wearable for everyone. Seeing celebrities wear the bags alongside everyday customers really reflects that idea that the brand can fit into anyone’s personal style.”
“Our core audience wants pieces that feel expressive but still practical for everyday life," she adds. “We often imagine someone with a busy routine who moves between different parts of their day and wants something that works with all of those moments. Our designs are inspired by relatable lifestyles, which is why many people feel a personal connection to them. From a design perspective, we focus on simplicity, functionality, and sculptural shapes. We want our bags to feel visually interesting but also genuinely useful in daily life. That means thinking about weight, storage, and comfort, while still creating silhouettes that stand out. Ultimately, we try to design pieces that feel timeless but still have a personality.”
If you are still experimenting with your style, Stand Oil's ethos is a reminder that personal expression is about the journey, not the destination, and it's key to try and add pieces that can adapt to your style as you venture to find what feels truly yours. And, who knows? Maybe you will see the same style on your favorite celeb next.
