Kim Kardashian's SKIMS brand is officially venturing into a new space: swimwear. After launching underwear, loungewear, lingerie, and socks lines, SKIMS will release its first swim drop on Friday, March 18.
SKIMS Swim arrives with 19 different styles in seven colors, including bright cobalt blue and SKIMS's signature neutral tone hues. “I’m so excited to be launching SKIMS Swim – I know our customers have been wanting this from us for such a long time,” Kim said in a press release.
“We’ve really taken the time to make sure we’re offering the best solutions for our customers. Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible by providing a full Swim wardrobe – both for in and out of the water. There is truly something here for everyone – whether you prefer a more covered-up style or like something more revealing, the collection is designed to be layered and built upon.”
According to the press release, the swimwear launch is a few years in the making and customers were instrumental in its creation. “It was essential that the launch of such a highly anticipated category resonated with our customers in the ways they expect, with a focus on fit, comfort, and versatility," said SKIMS co-founder Jens Grede. "Like with other categories we have launched, such as Lounge, our blueprint for success is heavily dictated by listening to our customers beforehand – we know at this stage what they want from SKIMS Swim, and our goal is to exceed their expectations.”
The drop includes everything from the classic string bikini and tank one-piece to sporty monokinis to sarongs and shorts for pre- or post-pool or beach time. Items are made with "fast-drying durable fabrics and recycled materials" and designed to be mixed and matched to your preference, helping you build a versatile and comfortable swimwear wardrobe. SKIMS Swim includes sizes from XXS to 4X and will retail between $32 and $108 exclusively on SKIMs.com.
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