Kim Kardashian strikes again! Just after featuring soccer star Jude Bellingham ahead of the Euros and Bridgerton Season 3 star Nicola Coughlan, SKIMS is back with another thematic collection and a star-studded campaign to boot.
In case you have yet to notice, Kim Kardashian’s garment line SKIMS loves to commit to the bit with a collection and often enlists the most buzz-worthy stars to model their pieces. Some previous examples include their 2023 Valentine’s Day campaign featuring The White Lotus stars or their more recent Stretch Lace pieces seen on Sabrina Carpenter.
Always on top of the trends, the brand's latest project is centered on the upcoming summer 2024 Olympic and Paralympic games, set to take place in France. Just like the brand dropped collections for the Tokyo 2020 and Beijing 2022 games, they are dropping another this time around. Plus, this years' collection will see the addition of SKIMS Mens, SKIMS Swim, and Adaptive pieces. The full line will be released at Skims.Com on June 26.
In a press release, Kardashian said, “I’m so honored for SKIMS to continue supporting Team USA and the inspiring athletes participating in the upcoming Olympic and Paralympic Games 2024. Our shared mission of empowering everybody really shines through in the collaboration this year with the addition of our men's styles to reinventing our adaptive intimates.”
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In true SKIMS fashion, they managed to line up an impressive roster of star athletes from Team USA. Greg Swales photographed gymnast Sunisa Lee, sprinter Fred Kerley, sprinter Gabby Thomas, swimmer Jessica Long, swimmer Caeleb Dressel, and runner Nick Mayhugh in SKIMS Team USA collection.
Per the press release, Lee shared, “As a long-time SKIMS fan, partnering with them for this campaign has been a dream come true. I’m so lucky that I get to experiment with my style while competing, but when I’m not in the gym I still want to look and feel great. I love that SKIMS delivers on comfort, flexibility, and style.”
Kardashian and SKIMS aren’t the only ones getting excited about the Olympics. Vogue World took over Paris last night for a celebration of French fashion and sports throughout the decades with plenty of A-listers both in the front row and the show. It’s safe to say that this year’s Olympic games are set to be major.
