RIIZE, SM Entertainment's rookie boy group, is making the most of their debut year and sealing the deal with their first-ever luxury fashion partnership.
On December 11, it was announced that RIIZE had been tapped as Louis Vuitton's new house ambassador. The news was first unveiled via Sportsworld's Naver channel and later reshared on the group's official social media channels.
To accompany the news of RIIZE's appointment as its new ambassadors, the French Maison also released a series of pictures showing the members of the group clad in LV creations, most featuring the brand's iconic monogram motif.
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The first set of pictures of RIIZE as Louis Vuitton ambassadors include two group shots as well as individual portraits of the group's six current members. "Embodying the audacious spirit of the Maison, House Ambassadors RIIZE lend their bold attitude to the graphic pieces of Louis Vuitton menswear," a caption for one of the brand's posts reads.
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The French fashion house also posted a behind-the-scenes style video giving fans a peek at how the announcement campaign was born.
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If you've been following RIIZE's sartorial steps for a bit, news of their partnership with Louis Vuitton will not come as much of a surprise. For the past few months, multiple members have been spotted wearing LV designs both during official schedules and their off time. Most recently, the group attended both the 2023 MAMA and 2023 MMA red carpets clad in coordinating designs from the brand.
Per Sportsworld's initial report, RIIZE were selected as Louis Vuitton house ambassadors for their "unique trendy style and unrivalled visuals," also praising the group's “free and comfortable styling.”
As ambassadors for the brand, RIIZE join a bunch of fellow K-pop idols like Stray Kids' Felix, BTS's J-Hope, and the girls of LE SSERAFIM, who were also unveiled as house ambassadors last October.
