Papa Oppong Is Redefining Ghanaian Fashion With a Modern Twist on Traditional Styles

From Accra to the world.

Papa Oppong always knew that he wanted to be a storyteller. Sketching since he was a young boy, the Ghanaian-American designer became inspired by the rich, oral history of Ghana his grandmother shared with him throughout his childhood. “There’s a dialogue on the clothes. It leads back again to Africa, it leads back to Ghana, it leads back to these folktales and folklores and there’s some sort of tangible objects like clothing, where people can feel a connection through these stories.”

As a fashion designer specializing in womenswear, Papa Oppong, who holds an MFA in Fashion Design from the Fashion Institute of Technology, emphasizes ‘ideas, not designs’ as his ethos. He recounts that his experience playing with Barbie dolls as a child deeply influenced his imagination. “Barbie can be a doctor today and the next day, Barbie is a surfer. And I said to myself, I want to be like this doll that can be anything. I want to be able to transform.”

Despite intentionally choosing his own name for his label due to its unique pronunciation, Oppong’s approach is far from individualistic. Working with a talented team, the designer takes his time to name every single person who helps bring his visions to life. “I know what I’m good at and I know what I’m not good at. Another key part of my process is that I work with professionals whether it’s in New York City or Ghana,” he says. “My process is very traditional. There’s an idea, a concept that I want to bring to life and a team of people who help me along the way.”

Growing up in Accra and later migrating to New York City in his youth, Papa Oppong’s heritage is thoughtfully woven into each piece, yet he remains steadfast in his mission to challenge conventional perceptions. Despite the often false perceptions of what Africa is and the limitations placed on African designers, Oppong strikes down the notion that honoring their roots must solely involve highlighting traditional print textiles in his clothing. “I’m very intentional about doing that because African fashion is more than that. The kente that you’re looking at, even though it isn’t yellow, green, or pink, it is still a kente fabric and it’s still a handwoven fabric from the Northern region of Ghana.”

Craftsmanship and quality take precedence in this namesake label. When speaking about luxury, Oppong rejects the idea that luxury is what has been defined by the Western world. “The idea of African luxury is so different from what Western luxury is. No one is going to sell a mink coat in Ghana, even if you can afford it, it's too hot to wear it. That doesn’t mean that someone in Ghana cannot afford luxury,” he says. “But what does luxury mean when you think of an African person in a continent that is just tropical in nature? It's beloved textiles that are woven from hand. Someone taking their time to do something is a luxury. Craft is a luxury.”

In a time where fast-fashion dominates the market and the explore pages of hundreds of thousands of consumers, Oppong refuses to adapt to this “microwave age,” as he proudly beams about the intention behind his clothing. “I’m taking a huge risk, pieces take up to four weeks to make. I have to call home, my mom has to communicate to someone in the Northern region of Ghana and they have to show me on the phone,” he recalls. “It’s such a long process but I love it so much because when that dress is complete, so many hands have touched it.”

Oppong’s approach is community centered and focused on preservation and visibility, not only for himself, but for every designer from the continent. When asked about the future of African fashion and what he wishes to see for himself and other African designers across the globe, Oppong raises his tone with immense passion, “I just hope that we’re given more chances. I hope we’re invited into more spaces when conversations about design are being had,” he says fiercely. “We need to demand and ask, ‘Why are there no designers on the Couture Week calendar who are from Africa?’”

With Ghana on his mind and heart, Oppong’s journey is one of craft preservation and honoring those that came before him. His other aspiration is simple, the fashion designer hopes that one day, stories of his legacy will be passed on for others to remember and recite as well.