Sound the alarms: Kylie Jenner just sent us all flying back to 2014 with her fresh new pastel pink hair. Yep, you read that right — the much-loved King Kylie era seems to be due for a comeback in 2024.
Kylie Jenner shared the news on TikTok and Instagram on January 16, showing off a fresh new shade of cotton candy pink hair in place of her usual dark, almost-black brunette. “Heard its [sic] 2014 vibes this year,” she wrote on TikTok, and fans immediately lost it over the color. A chorus of “KING KYLIEs” filled up the comments, proving that Jenner's fans are very excited about the return of her mid-2010s Tumblr aesthetic.
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Jenner also posted a few selfies to Instagram, captioning her pics, “Hiiiii remember me?” Um, yes, we do. “THIS IS NOT A DRILL KING KYLIE IS BACK,” nostalgia account velvetcoke wrote. Honestly, we had to do a double take to make sure these pics weren't from the 2010s, but this is definitely 2024 Kylie and not her younger self. She paired her wavy, pale pink hair with a simple tank top and lots of pink blush across her cheeks and the bridge of her nose. The color isn't Barbiecore pink or neon pink, but rather a sweet, light pastel.
Jenner has gone pink several times before, including in 2016 and 2018 for Coachella, though the latter was a hot magenta and not a pastel. She's also hinted at a return to the King Kylie vibes, most recently with her new clothing line Khy. She described the line as “King Kylie — who I am at my core.” Welcome back, King Kylie! Does this mean we'll be seeing the iconic black hair with teal tips in the near future? Fingers crossed.
