Kendall Jenner's latest La Perla campaign is her, and this season's took a more whimsical direction than sultrier ones in seasons past. With bright backdrops and oversized floral sculptures, Kendall lies on the grass in what looks to be a summertime wonderland. Photographed by Mert & Marcus, and styled by La Perla's Creative Director Julia Haart, a press release from the company states that "The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art."
In the images, Kendall stands tall in slip dresses, lounges in black lace bra and hipster sets, and looks perfectly beach-ready in a one-piece swimsuit that boasts side cut-outs. Lingerie it may be, but Kendall looks ready to hit the streets, accessorizing each look with chain-link cross body bags, eye-catching sunglasses, and floral-print platform wedges.
Her hair and makeup give off an effortless vibe, save for a bold red lip that has us dreaming of the warmer days to come. Whether or not you're in the market for a lingerie update, the photos are worth checking out: They gorgeously marry fashion and art in the most seasonally-appropriate of ways and we can't get enough. See them all here.
