Hailey Bieber is thinking pink — or at least she was for a little bit. The model ditched her "cookie butter" brunette for a pastel pink bowl-cut bob wig on a recent trip to Tokyo, and she looks completely unrecognizable in the colorful change-up.
The pink-haired Bieber appears briefly in a carousel of new pics from her trip to the Japanese capital to check out Tiffany & Co.'s new store opening in Omotesando. It's a very "scroll and you'll miss it" moment. In the photo, Bieber poses in a cropped black turtleneck and micromini skirt paired with knee-high black boots and a landscape-printed jacket. The piece de resistance of the ensemble is the pink wig, which is honestly a big surprise coming from Bieber.
While Bieber does experiment with her style on the regular, we never see her playing with her hair in such a major way. The wig is the perfect cotton candy pink and ends right below Bieber's jawbone, giving it a high-fashion edge that dramatically changes the model and Rhode founder's look.
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At the end of the photo dump, which you can check out above, we see both Mr. and Mrs. Bieber in their coordinating 'fits minus said wig, though Justin is wearing a matching baby pink shirt with gray flared trousers, a leather jacket, and a backward baseball cap. The wig is gone, and in its place is a simple, sleek knot with a dramatic, precise center part.
Bieber has been teasing a new launch from Rhode with some pastel pink-related imagery — including ballet shoes — so could this wig be yet another clue at what's coming next, or perhaps the logical continuation of her strawberry girl aesthetic? Fans are pretty sure it's a handful of tinted Peptide Lip Treatments, including a pink shade, so we'll be keeping a very close eye on the model's Instagram and TikTok channels for anything and everything pink.
