Alo Yoga is adding a new familiar face to its roster of brand representatives, tapping BTS member Jin as its newest global ambassador.
Alo Yoga announced Jin's ambassadorship today, October 17, sharing the decision to partner with the star was informed by Jin's “global influence and artistry” which “embodies Alo Yoga’s values of mindfulness, balance, and self-love.”
“What I really like about Alo Yoga is how they effortlessly combine comfort, style, and purpose while also emphasizing both physical and mental well-being, which is something I deeply value,” Jim himself shared in a press release. “Their approach to mindful movement really resonates with me—it's not just about what you wear, but how it makes you feel and encourages you to be present.”
“This partnership with Alo means a lot to me because it aligns with values I personally hold close. Alo isn’t just about clothing; it’s about embracing a lifestyle centered on well-being, mindfulness, and balance,” he added. "As someone who values taking care of both my body and mind, working with a brand that encourages people to move with intention and live with purpose feels really meaningful. It’s a chance for me to connect with a community that believes in living fully, staying grounded, and being present — principles I try to live by in my own life and music."
To accompany the news of Jin's ambassadorship, the brand released a series of pictures of the star modeling his favorite pieces from Alo Yoga, which include the Make Waves hoodie and sweatpants, double take short sleeve, performance off-duty cap, and the Alo Runner sneakers.
The partnership also arrives as Alo Yoga announces its plans to launch its first flagship store in South Korea’s Dosan Park in the second quarter of 2025. “The Seoul flagship location represents a major milestone for Alo, marking its entry into the Korean market with a stunning 6,000-square-foot, six-story space,” the brand shared.
As part of his new duties as global ambassador, Jin will feature in a “comprehensive campaign” by the brand “set to launch in early 2025.” Per Alo Yoga, “The campaign encourages fans to embrace their individuality while prioritizing both mental and physical health.”
Other Alo Yoga ambassadors include BLACKPINK's Jisoo, while Kendall and Kylie Jenner are also friends of the brand. The Alo Yoga ambassadorship is, likewise, one of Jin's many ventures in his ever-expanding fashion and beauty portfolio, which also includes partnerships with Gucci, Fred Jewelry, and Laneige. The BTS star is also keeping busy on the music front, having just announced the release of his first solo album, titled Happy, for November 15, 2024.
