A few months after being announced as an official ambassador of Louis Vuitton, BTS's J-Hope is finally starring in his first campaign. The K-Pop idol and global star steps in front of the camera for the brand for the first time as the new face of the iconic Keepall bag, one of Louis Vuitton's most beloved creations.
In the visually symphonic photos from the campaign, unveiled on June 14, J-Hope is seen moving his body fluidly, almost in a dance, which fans will know is a skill he's practically perfected over the 10 years that he's been a part of BTS. "The bag becomes an extension of his shifting form," the brand shared with WWD. The South Korean rapper is seen rocking a monochrome ensemble with the big weekend bag in hand in the official campaign photos.
Although J-Hope has been a part of the Louis Vuitton family for a few years, this campaign marks his first venture as a solo ambassador for the renowned brand. Back in 2021, he, along with his fellow BTS members, RM, Jin, Suga, Jimin, V, and Jungkook, collectively became global ambassadors for Louis Vuitton. Then, in February 2023, it was announced that J-Hope would take on the prestigious role of becoming an official house ambassador, further solidifying his connection with the esteemed fashion house.
J-Hope shot his Keepall campaign in advance as he's currently serving in the South Korean army as part of his mandatory military service. The star enlisted back in April, just months after BTS's oldest member Jin joined in December 2022. Jin and J-Hope's absence is not stopping the group from continuously taking the world by storm, whether through music or fashion. To celebrate their 10th anniversary, BTS has recently released a new track called “Take Two.”
