BLACKPINK's Jisoo is booked and busy. So we now know there was a reason behind her front-row appearance at the Tommy Hilfiger NYFW show, after all. Weeks after the runway, the BLACKPINK member finally joins the Tommy Hilfiger family as global brand ambassador.
On October 22, 2024, Tommy Hilfiger dropped the news of Jisoo’s appointment in a recent Instagram carousel. The three-part post includes Jisoo for the brand’s Fall 2024 campaign. She’s seen cruising on an open-top, double-decker bus in New York City, posing at the very top and later, at the door, in classic and “uniquely Tommy” attire. The singer-actress embraced fall dressing in a Breton-striped cardigan, buttoned up and styled with a short dark-wash denim skirt. She layered on a beige wool coat and slipped into a sleek pair of black knee-high boots.
Her glam was kept simple for the photoshoot. She wore her long black hair down in loose, easy-breezy waves and embraced her natural middle part. Jisoo also opted out of nail polish — with an exception of her thumbs, which were embellished with Tommy Hilfiger’s signature colorblock logo. “NYC - #JISOO’s in your area! Our newest global brand ambassador joined us in the city where it all began,” the brand captioned the post. See the full campaign here.
Jisoo’s partnership with Tommy Hilfiger is one of many ways she’s foraying into the fashion world over the past few years. She joins a growing list of Korean ambassadors at the label, including K-pop boy group Stray Kids. Outside of her BLACKPINK duties, launching her new solo label BLISSOO, and prepping for her acting comeback in the upcoming K-drama Newtopia, the “Flower” singer is often seen repping Dior as brand ambassador on and off duty. She also works with Cartier, recently starring in the 100th anniversary campaign of the jeweler’s iconic Trinity ring. Jisoo also rang in the new year as an athleisure superstar for Alo Yoga and later, the face of the London-based contemporary label self-portrait.
“Partnering with Tommy Hilfiger is a dream come true,” Jisoo says in a press release. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity that resonates deeply with who I am.”
“Jisoo is an undeniable force in the world of K-Pop,” Tommy Hilfiger adds. “Her confidence, serenity, and powerful presence truly set her apart, showcasing a style that is uniquely her own. She is the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family.”
