BLACKPINK's Jisoo is delving deeper into the fashion world with a brand new role. The singer and actor is establishing her presence in the athleisure world as the face of Alo Yoga's new spring 2024 collection.
Unveiled on January 17, Jisoo fronts Alo Yoga's newest campaign promoting the brand's line for the upcoming spring season, which features a range of items in the brand’s new spring colorways for 2024. The “Flower” singer is featured in the new campaign wearing some of Alo Yoga's signature pieces such as their Airlift Energy Shorts, Aspire Tank, Accolade Sweatpants and Accolade Crew Neck Pullover.
“This partnership with Alo felt like the perfect match because my health and wellness [have] always been a priority for me. I love to move whenever I have the time, especially with Yoga Pilates," Jisoo said in a press release.
Jisoo's partnership with Alo may not come as a huge surprise to BLACKPINK fans, often referred to as BLINKs. After all, Jisoo has often been seen sporting the Los Angeles athletic brand that specializes in clothing and lifestyle products. Last October, she was even photographed wearing all Alo Yoga clothes, which made fans anticipate a partnership with the brand.
With Alo under her belt, Jisoo is now the face of a number of companies. She is probably best known for her role as a global brand ambassador for Dior. Over the years, she has attended a number of the French luxury label's shows, often making the trek from Seoul to Paris. For her birthday last year, she even launched a special celebratory shade of lipstick with Dior Beauty. More recently, Jisoo was named an ambassador for Dyson and even starred in a campaign with a special edition Dyson Airwrap.
While Alo Yoga is just the latest fashion and beauty brand to work with the K-pop idol, we’re looking forward to seeing what else the future holds for this power duo!
Shop Jisoo's looks below:
