Whether it's because of the actual football, the halftime show, Taylor Swift, or the best Super Bowl commercials, the Big Game attracts thousands of viewers around the world each year — and if you particularly enjoy the latter, you've come to the right place. Enter: the best Super Bowl commercials of 2025.
Each year, brands fight for a coveted ad spot during the Super Bowl, making viewers anticipate the commercial break just as much as the actual game. The anticipation for the commercials has gotten so high that most brands start releasing teasers and even full-length clips and extended versions days and even weeks prior to the Super Bowl, often featuring some of the most talked-about talent across music, film, and TV.
In 2024, the best Super Bowl commercials featured everyone from Beyoncé, Wednesday star Jenna Ortega, Michael Cera(ve), and Addison Rae to Ice Spice, Kris Jenner, Cardi B, and many more. This year, we are already seeing some familiar faces again, as well as many first-timers.
Now that the Eagles have claimed the victory, you can relive the game night by rewatching the best Super Bowl commercials of 2025 below.
1. Squarespace with Barry Keoghan
Previously, Squarespace had tapped talent like Zendaya and Martin Scorsese for its Super Bowl commercials, and the brand is staying within the cinematic realm, securing Irish actor Barry Keoghan for its 11th Super Bowl ad — and taking him back to his native land. Aside from the actual ad, which you can see above, you can also check out the accompanying comedic short film titled Barry and Mosley, featuring Keoghan and his campaign costar, Don Mosley.
2. Häagen-Dazs with Fast & Furious
The Fast & Furious franchise is truly never-ending, and they are expanding the universe with a Häagen-Dazs 2025 Super Bowl commercial featuring Ludacris, Vin Diesel, and Michelle Rodriguez.
3. GoDaddy with Walton Goggins
Ahead of the premiere of The White Lotus season 3, Walton Goggins has landed another role as the star of GoDaddy's 2025 Super Bowl ad, where he puts his acting (and Italian) chops to the test while embodying multiple personalities.
4. Taco Bell with Doja Cat and LeBron
Taco Bell's Super Bowl 2025 ad centers on real-life Taco Bell lovers — and a photobombing Doja Cat and LeBron.
5. Hellmann's with When Harry Met Sally...'s Meg Ryan and Billy Crystal (plus Sydney Sweeney)
When Harry Met Sally...'s Meg Ryan and Billy Crystal are back in Katz's thanks to Hellmann's to recreate that iconic scene from the movie — with a little help from Euphoria star Sydney Sweeney.
6. Uber Eats with Matthew McConaughey (and more)
Uber Eats always goes all out for its Super Bowl ads, but this year's might just take the cake with Matthew McConaughey as the lead and cameos from Kevin Bacon, Sean Evans, Greta Gerwig, Charli XCX, and Martha Stewart. Too much star power. Ah, and the brand also has a side ad with Javier Bardem, because why not?
7. HexClad with Gordon Ramsey and Pete Davidson
Gordon Ramsey sets out to cook for a “foodie” alien species led by Pete Davidson with HexClad's out-of-this-wold technology. Now, can we see the final dish?
8. Doritos
Won via popular contest, the Doritos 2025 Super Bowl commercial features no famous faces but a whole lot of good acting and, also, some aliens — but not of the Pete Davidson kind.
9. Ray-Ban Meta with Chris Hemsworth, Chris Pratt, and Kris Jenner
The battle of the Chrises continues with Kris Jenner joining Hemsworth and Prat in Ray-Ban Meta's Super Bowl ad.
10. Dunkin' with Ben Affleck, Casey Affleck, and Jeremy Strong
Ben Affleck, Casey Affleck, and Jeremy Strong are joining forces for the Dunkin' Super Bowl ad, which features an extended version that's practically a six-minute movie.
11. Booking.com with The Muppets
Booking.com has tapped the Muppets for its 2025 Super Bowl ad showing its many options.
12. Pringles with Adam Brody, Nick Offerman, James Harden, and Andy Reid
Pringles has tapped Adam Brody, Nick Offerman, James Harden, and Andy Reid for its 2025 Super Bowl commercial, which is all about celebrating legendary mustaches.
13. On with Roger Federer and Elmo
Filmed in the On Labs Zurich (a.k.a. the On Headquarters), Roger Federer links up with Elmo for On's Super Bowl 2025 ad.
14. Google Pixel
Google Pixel has chosen the emotional route for its 2025 Super Bowl Commercial. Called “Dream Job,” the ad focuses on fatherhood to promote its AI assistant Gemini Live.
15. Cetaphil with Lil Wayne
Lil Wayne stars in Cetaphil's Super Bowl commercial to tell us we are all a Lil Sensitive ehile potentially teasing CARTER VI? “Can’t change the sensitive situation? At least you can soothe your sensitive skin,” the description for the ad reads.
16. Mountain Dew with Becky G and Seal
If you ever manifested a Baja Blast karaoke jingle, Mountain Dew answered your wishes — with Seal as a seal and a confused Becky G.
17. Oikos with Juno Temple and Myles Garrett
Oikos did it for the football fans, tapping an injured Myles Garrett and a ready-to-carry-you-on-my-back-across-an-airport Juno Temple for its 2025 Super Bowl ad.
18. Nike with multiple female athletes (and Doechii)
Narrated by Doechii, Nike unveiled its “So Win” campaign during the 2025 Super Bowl, and it features the most prominent female athletes of the moment, including A’ja Wilson, Alexia Putellas, Aryna Sabalenka, Caitlin Clark, JuJu Watkins, Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson and Sophia Smith Wilson.
19. Jeep with Harrison Ford
Harrison Ford gets deep and personal in Jeep's 2025 Super Bowl ad.
20. Tubi
Tubi makes a case for Westerns — and everything else — in its Super Bowl 2025 ad.
21. Nerds with Shaboozey
Grammy nominee Shaboozey covering Louis Armstrong's classic “What a Wonderful World”? It's not a hope but a reality, thanks to Nerds' 2025 Super Bowl Ad.
22. MSC Cruises with Orlando Bloom and Drew Barrymore
Orlando Bloom and Drew Barrymore get in a heated game of American English vs. British English ping pong in this MSC Cruises ad aired during the Super Bowl.
23. Dove
Dove tapped H.E.R. to reimagine Bruce Springsteen's 1975 track “Born to Run” for its 2025 Super Bowl ad, which the brand hopes will be “an anthem for the next generation of young athletes to build body confidence.”
24. Ritz with Aubrey Plaza, Michael Shannon, and Bad Bunny
Ritz tapped Aubrey Plaza, Michael Shannon, and ray-of-sunshine superstar Bad Bunny for its very salty Super Bowl 2025 ad.
25. Homes.com with Dan Levy, Heidi Gardner, and Morgan Freeman
Homes.com tapped Dan Levy, Heidi Gardner, and Morgan Freeman for its 2025 Super Bowl ad, which plays around with legal loopholes and jargon — with multiple iterations of the same joke.
