Even Béis founder Shay Mitchell is having trouble getting her hands on the travel brand's Barbie x Béis luggage collab that sold out in 23 minutes when it launched last month.
"To be honest with you, I have the roller and I have to give it up. I promised my little cousin I would give it to her," she grins, sitting on a couch at Showfields department store in NoHo, where she's celebrating the bestselling Barbie collection. “We ordered double the amount we usually order for a drop, and we sold out [immediately]. I'm like a proud mom. It's fun, but I'm annoyed because I want everybody to have the opportunity to get it.”
Luckily for everyone who wants to travel like Barbie, Béis announced a rare restock. “Second chances aren’t just for the movies. Our Barbie™ pink collection sold out fast, so we’re doing something a little unconventional…” the brand announced on July 24. For a limited time, the Barbie collection is [available for pre-order] and will ship in early 2024. And if you're in need of something quicker, you can check out our list of the best suitcases on Amazon (guaranteed to arrive in two days with a Prime membership).
It's a major moment for Béis, which is nearing its five-year anniversary. “We did our first-ever soft launch of Béis in New York [five years ago], and it's full circle now. It's weird. It's awesome … I'm enjoying so much, and I'm learning every single day,” Mitchell says. For the Barbie collaboration, she adds, “We didn't have that long of a lead time to create a bunch of new different styles. I was like, okay, let's make a bunch of our bestsellers, things we know people are going to love, in this color.”
To promote the new collection, Mitchell even stepped into Barbie's high-heeled shoes for a promo video. “When we were talking about it, we were like, okay, who are we casting for this, how many models. I was like, well guys, I'll, you know, be in the shoot,” she laughs. “If you need me, I can do the shoot. I was like, that'd be fun to wear pink and do the little shoe thing. It wasn't perfect, but I wasn't mad at it."
Mitchell is excited to see how students and young people might style some forthcoming Béis products for back-to-school season (we've got a list of cute backpacks, too), including the upcoming Commuter collection. She showed off one of the backpacks, made with a sleeker type of nylon and features hidden pockets for water bottles and other accessories.
Mitchell also shared with us advice she'd give to her middle and high school self in developing a unique sense of personal style. “Have fun with it, don't take it too serious," she says. “Wear what you feel comfortable in, not what society and trends are telling you to do. It's cool to kind of go the opposite stream. New York is such a good example of that; the street style is one of the best because people are so true to who they are and wear what they feel comfortable with and don't just follow what everybody else is doing.”
When the latest Barbie restock is out, expect it to be truly out — but Mitchell has more fun planned for the future. “We want to keep creating newness for people,” she says. “Of course, we have our core moments, but for us, these are hit moments — and when they're out, they're out, and we move onto the next thing. I recognize that pink is here to stay, Barbie or no Barbie.”
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