About-to-Be Cult Beauty Faves You Should Try Now
NARS Blush, Maybelline Greatlash Mascara, and Urban Decay's unbelievably necessary Naked Palette are practically certified cult classics for beauty junkies and makeup newbies alike. We're all well aware of these go-to faves (and hunt for them with every visit to Sephora!), but we've uncovered a bunch of products you might not know about that are every bit as deserving of your praise—and a spot on your vanity. They're underrated and under-the-radar, and that's a shame. From face masks to nail polish, here are our favorite little-known beauty wonders that are on their way to being Holy Grail must-haves.
Photos: sephora.com (3); Imaxtree1/9Get hooked before everyone else.
Photo courtesy of sephora.com2/9Eyeko's Alexa Chung Mascara & Liquid Eyeliner Set
We’ve tested every eyeliner under the sun, and Eyeko is among our very favorite. The brand’s chic new collaboration with Alexa Chung is top-notch not only for its waterpoof, paraben-free formulation and jet-black liquid liner, but the corresponding mascara (it comes as a setdouble the fun!) is formulated with keratin to promote lash growth. Hey, if it’s good enough for the oft-cat-eyed style star, it’s good enough for us.
Eyeko Alexa Chung Eye Do Mascara & Liquid Eyeliner Set, $39. sephora.com
Photo courtesy of nordstrom.com3/9Lipstick Queen Lipstick
Poppy King is otherwise known as Lipstick Queen, and for very good reason—the lady knows her stuff when it comes to puckers. In the twenty years she’s been kicking butt in the beauty game, she’s formulated a stunning range of lipsticks, liners, and glosses. The Sinners range boasts a super creamy formula that’s also long-lasting and fragrance-free. For packaging obsessives, don’t miss her Velvet Rope line of lippies; it’s the most lu packaging you’ll ever get your hands on.
Lipstick Queen Sinner Lipstick in Deep Red, $22. nordstrom.com.
Photo courtesy of karmaloop.com4/9NCLA Nail Wraps
Have you ever found yourself green with envy over your friends’ nail art and manicures? The solution couldn’t be simpler. Just give NCLA wraps a go! The brand works with the best nail artists in the biz and collaborates with incredible designers, like Peter Som and Derek Lam, to offer impressively fashion-forward designs for your fingertips. You can’t miss the Clueless-inspired wraps based on the iconic ’90s flick. (You also can’t get any cooler than that!)
NCLA Cher’s Closet Nail Wraps, $16. karmaloop.com
Photo courtesy of sugarpillshop.com5/9Sugarpill Eyeshadow Palettes
If you know Urban Decay for its bestselling and beloved Naked palettes, you’re probably (or should be) familiar with Sugarpill for its outstanding range of vibrant neons. When it comes to bold shadows that last forever and come in packaging equally as intense, you won’t find a better brand. Head’s up: your heart will burst over the Burning Heart palette in particular, because the red, purple, orange, and yellow shadows manage to look stunning on all skin tones. It’s nothing short of a miracle!
Sugarpill Burning Heart Palette, $34. sugarpillshop.com
Photo courtesy of sephora.com6/9TokyoMilk Dark Rollerball Perfume
Fragrances can cost a pretty penny, but TokyoMilk offers complex perfumes in a travel-friendly (and très chic) rollerball form. Whether you like bright, brisk scents like white moss and mineral salt or soft nostalgic combinations like wild rose and clover, you’re sure to fall in love with one—or five—of the killer scents. Keep an eye on this brand—they’re destined for greatness.
TokyoMilk Dark Fate & Fortune Collection Rollerball in Yesterday No. 68, $22. sephora.com
Photo courtesy of sephora.com7/9Dr Jart+ Hydrogel Mask
Did you know that sheet masks—the ones that are pre-cut to the shape of your face and pre-soaked in skin-saving formulas—are constantly sold out in Shanghai because they’re so good for combating clogged pores from pollution? It’s true! These masks in particular work magic. You can actually feel it doing its job, and it’ll leave your skin dewy and hydrated instantly. Try one out next time you’re in the bath and pretend you’re at a spa. When you’re wearing a mask this luxurious, you won’t even notice the difference.
Dr Jart+ Water Fuse Water-Full Hydrogel Mask, $9. sephora.com
Photo courtesy of sephora.com8/9Obsessive Compulsive Cosmetics Lip Tar
There are a lot of lipsticks worthy of your love, but this one’s the reigning queen of cult lip looks. Lip Tar by OCC is a long-lasting, hyper-pigmented liquid matte lipstick that comes in every color of the rainbow, from purple to pink, and white to black (which aren’t technically found in rainbows, but are super cool shades nonetheless). Mix the hues for a unique-to-you look or rock it right out of the tube. Just remember that a little goes a long way—a touch of this stuff packs a major punch.
Obsessive Compulsive Cosmetics Lip Tar in Anime, $18. sephora.com
Photo courtesy of sephora.com9/9Urban Decay Naked 3 Eyeshadow Palette
This brand-new twist on Urban Decay’s massively successful Naked palette was bound to be a home-run, and sure enough, it doesn’t disappoint. All twelve rose and gold hues—which you can (and should!) mix, match, and blend—will add a healthy flush of color to your lids. Plus, it comes in a huge a selection of different finishes, from totally matte to super shimmery. Everyday essentials and statement party eyes all in one! Versatility, blendability, and beautiful packaging make this an instant classic.
Urban Decay Naked 3 Eyeshadow Palette, $52. sephora.com
