Paris Hilton's Beauty Evolution

There’s no denying it: Paris Hilton served as the reigning queen of the 2000s. As part of her rule, she proudly showed off a slew of fashion and beauty trends that we’ll never forget — and somehow, are making a major comeback with each passing season. After all, who else could have given us the confidence to rock sparkly pink lip gloss with a matching bubblegum-colored velour tracksuit, or the audacity to pull off a Von Dutch trucker hat with a sense of ease? And that’s not all. Post filming The Simple Life, the fun-loving hotel heiress and socialite successfully transformed into an in-demand DJ and businesswoman — as of 2015, her eponymous fragrance range brought in over $2 billion, and she’s sold over 40 million bottles of perfume since launching her original juice. In honor of her carefree attitude and overall awesomeness, we’re taking a look back at some of her most memorable beauty moments, from the faux tans and Rapunzel-length extensions she was so fond of in the ‘00s to the diamond-encrusted headbands she’s been rocking as of late. That’s hot.