Emma Chamberlain Takes Us Behind the Scenes of Her New Warby Parker Collection – See Photos
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Is there anything Emma Chamberlain can't do? In the past few years, Chamberlain has cemented herself as a rising style icon in the fashion world and successfully launched her coffee company, Chamberlain Coffee. Now, the entrepreneur is gearing up for her latest business venture: her very own eyewear collection — and to no one's surprise, it is super cute.
On November 29, Emma Chamberlain revealed she is teaming up with Warby Parker and launching six limited edition frames, which will be sold at both Warby Parker retail locations and online, starting at $95. The collab launch is accompanied by a campaign shot by photographer Emily Lipson and starring Chamberlain herself with some pigeon friends, which are Chamberlain's favorite animals. (Unexpected but, honestly, iconic.)
Chamberlain's first Warby Parker collection — but not last, we've been warned — features some of the brand's classic frames (like the Durand, Lonnie, and Braswell, which are also Chamberlain's personal faves) in brand new colors, all handpicked by Chamberlain herself. Matching the campaign, the collection will also include a frame box that features illustrations of pigeons.
It already sounds amazing, but want to know the best part about Emma Chamberlain and Warby Parker's collab? For every pair of frames purchased, a pair of glasses will be donated to someone in need as part of Warby Parker's Buy a Pair, Give a Pair program. "I love what we made together," Chamberlain shared in a press release. “And Warby Parker's Buy a Pair, Give a Pair program makes the whole partnership even more meaningful to me. It couldn't be more of a dream come true.”
To celebrate the new collab, Emma Chamberlain and Warby Parker took Teen Vogue behind-the-scenes at their photo shoot in New York for an exclusive photo diary. Scroll down below to see a peek at the new collection.
Courtesy of Emma Chamberlain x Warby Parker.1/13Emma Chamberlain takes a selfie wearing the Emma Chamberlain x Warby Parker Lonnie glasses in Oxblood.
Courtesy of Emma Chamberlain x Warby Parker.2/13Emma Chamberlain’s selfie wearing the Emma Chamberlain x Warby Parker Lonnie glasses in Oxblood.
Courtesy of Emma Chamberlain x Warby Parker.3/13The full Emma Chamberlain x Warby Parker collaboration ready for styling.
Courtesy of Emma Chamberlain x Warby Parker.4/13Emma Chamberlain poses wearing the Emma Chamberlain x Warby Parker Lonnie glasses in Oxblood.
Courtesy of Emma Chamberlain x Warby Parker.5/13Emma Chamberlain getting styled by longtime stylist Jared Ellner
Courtesy of Emma Chamberlain x Warby Parker.6/13Emma Chamberlain styled in an academic-inspired outfit featuring Emma Chamberlain x Warby Parker Durand glasses in Toasted Sesame.
Courtesy of Emma Chamberlain x Warby Parker.7/13Storyboard of the pigeon casting call
Courtesy of Emma Chamberlain x Warby Parker.8/13Emma Chamberlain behind the scenes at the pigeon casting call while wearing Emma Chamberlain x Warby Parker Braswell sunglasses in Palmetto.
Courtesy of Emma Chamberlain x Warby Parker.9/13Emma Chamberlain in the Emma Chamberlain x Warby Parker Braswell sunglasses in Palmetto while wearing a pigeon knitted sweater.
Courtesy of Emma Chamberlain x Warby Parker.10/13Various clothing options that capture Emma Chamberlain’s go-to looks, curated by Emma’s longtime stylist Jared Ellner.
Courtesy of Emma Chamberlain x Warby Parker.11/13Various accessories for Emma Chamberlain's looks, curated by Emma's longtime stylist Jared Ellner.
Courtesy of Emma Chamberlain x Warby Parker.12/13Emma Chamberlain making selects at the pigeon casting call while wearing Emma Chamberlain x Warby Parker Braswell sunglasses in Palmetto.
Courtesy of Emma Chamberlain x Warby Parker.13/13Polaroid shots of the pigeon casting call.
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