Danielle Bernstein of We Wore What on Her Journey from Fashion Blogger to Overalls Designer
With 1.5 million followers, Danielle Bernstein AKA We Wore What on social media has become one of the most influential fashion bloggers of all time. And now she is taking on another role as designer and launching her first-ever line of overalls called Second Skin Overalls. (We love the super-cleve). The five-piece collection has every type of one-piece look you could ever need, from overall denim flares to the perfect jumpsuit. Danielle tells Teen Vogue about the collection musing,"When I started my blog a couple of years ago my tag line was 'overalls are my second skin' so I would always be searching for the perfect pair, but my favorites always ended being a pair of one-off vintage styles. I wanted to start a line of overalls that would be the most ideal basics that everyone could have in their wardrobe." And that's exactly what she did. Not only is every style the perfect wardrobe staple, they're also all under $250 and available online at SecondSkinOveralls.com and on the Spring app. Ahead, see the whole collection and read about Danielle's amazing journey from fashion blogger to full-fledged designer.
Jeff Thibodeau Photography1/7Over the last 5 years, Danielle has gained over 1 million followers who love her and her brand. "My blog is really the product of organic growth. I stay true to my style. I’ve learned to say no which has helped me be successful. I also think that my blog is a good of relatable and aspirational," she says of her success. "A lot of girls look up to me and see the more glamorous side of things but also girls will feel like I’m their best friend." This relatability has allowed her to create a collection that can fit into everyone of her followers closets.
Jeff Thibodeau Photography2/7When thinking of the collection, Danielle wanted her first line to be staples that can be mixed and matched within anyone's wardrobe. She muses, "I wanted to start off with a collection of the basics which is the five key styles of denim overalls. You have the relaxed fit, the tapered leg which is really flattering for any body— something that’s very important to me— they stretch but they don’t stretch out. She also mixed some of her favorite personal items into the collection." She continues,"then we have the black high rise skinny which is basically my favorite pair of skinnies transformed into an overall and then we have the flare which represents a very 70s style. Last I have a jumpsuit which is something that’s just so easy and versatile."
Jeff Thibodeau Photography3/7Sometimes people have a difficult time styling overalls. Danielle advises, "comfort is key, if you don’t feel good you’re not going to look good. But when you’re styling the overalls I love a cropped sweater or some sort of top with dramatic sleeves but a bunch of these styles can actually be worn with nothing under them too which I love. "
Jeff Thibodeau Photography4/7Danielle's social media presence is unmatched, but when we asked her if she likes Instagram stories or Snapchat better she very quickly responded, "Snapchat is still what I'm loving for the moment." It's likely because her fans get an intimate look into life in New York, one that would be different if she didn't love fashion. "I always wanted to be an event planner in the nightlife scene," she tells us.
Jeff Thibodeau Photography5/7While this is an amazing start, this isn't the end of the road for Danielle's overall designs. "I’m already starting to design the next collection that has more leather, lace and silk," she says excitedly. "I hope that Second Skin becomes the go-to for overalls and all in one-pieces. It’s a seasonless brand so I will continue to release collections as I create them and hopefully with the affordable price point, other girls like me can wear them all the time."
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