3x1 and Nike Are Making Cute Denim But For Your Feet

If you’ve ever fantasized about having denim Air Force 1’s, your dreams just came true in a very big way. Nike has announced their latest collab and this isn’t one to miss. Partnering with 3x1, a premium denim brand known for its custom-made jeans, the two companies have released a trio of denim Air Force 1’s in black denim, stonewash blue, and raw indigo. We might have just become jeans on the feet people.

The story behind this collaboration is also distinct as the two brands have some shared history. Not only does 3x1’s atelier sit on 15 Mercer Street in New York City, which is adjacent to Nike’s specialty store NikeLab 21M, but the denim brand’s initial concept was to create a place where customers could come and get their jeans custom made, an idea that was originally inspired by Nike By You, the sportswear giant’s custom sneaker service.

Although they’ve shared a block and many of the same clients, the duo have never partnered—until now. And this is not your normal fashion collaboration. To create the denim sneakers, 3x1 worked closely with a Japanese mill, Kuroki, to develop two one-of-a-kind denim fabrics. This is the first Nike shoe that uses selvedge, denim that hasn’t been pre-washed and utilizes the edge of the fabric. The brands just took the Canadian tuxedo to a whole new level.

The trio of denim kicks drop today on 3x1denim.com, SNKRS (Nike's app) and at specialty stores worldwide including Kith. Each style retails for $130. Like any of your favorite denim products, these shoes are rooted in the concept of “better with time.” So, they’re kicks that will keep on giving as you wear them out and about. We recommend pairing them with your favorite all-denim look for an outfit that screams Britney and Justin circa 2001.

See the sneakers here: